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Veronica Mascareno

Eliminating phone customer service, is it reliable?

December 26, 2022/in BPO /by Veronica Mascareno

Nothing new about companies choosing to completely remove phone customer service because of cost reduction and claims of finding more effective channels & alternatives to meet clients’ demands.   

A practice that is already well known in the social media industry and some FinTech companies, but recently, airlines. They all share one thing in common: to enhance the customer experience through digital channels, ensuring that no client will be left behind.   

Of course, this subject has sparked a series of debates, establishing various schools of thought on whether this is an issue to worry about.   

If you consider applying or eliminating phone customer service for your business or organization, stick around!   

How many people are still using phone customer service? 

It could be the first question to ask if someone considers such a decision. Aren’t many people still using phones as their primary source of attention? 

The short answer is, yes! 

Understood as a way to eliminate the need for written correspondence and enable making instant inquiries. It is currently the most popular because it reduces the time required to solve clients’ problems. 

Allowing more opportunity for both the agent and the client to connect through certain emotions like empathy, making the call more pleasant.  

According to data presented by Consulting firm Fifth Quadrant, found that for 71 percent of consumers, talking with a live agent over the phone was still the top preference, especially for registering complaints (66%), making purchases (62%), and asking technical questions (70%). 

This comes from the fact that most problems the customer might experience are a very specific type of problem, related to their account or process that by the end, will require assistance.  

Sometimes, leaving FAQ or live chat bots is almost useless since they are designed to solve easy tasks, they can’t really make choices or truly analyze (yet) if the process needs escalating.  

Imagine just a few scenarios, where you don’t recognize a few bank transactions, or need to book a hotel room ASAP, and your only options are live chat or email with no certainty of fast response, much less a resolution.  

Frustrating, right?  

Now, this is not a scenario that applies for every company or organization. But it is very possible one with the wrong partner or service providers.  

 There are some alternatives of the same nature that have been very reliable though their constant investment.  

Omnichannel media is becoming a must for more companies that desire to exceed their customer expectations.  

Especially considering that $62 billion is lost each year due to poor customer service. 

So, should I keep phone customer service?  

Keep in mind  that at the end of the day, it all depends on your business and what your customer’s needs.  

Maybe you have a product or service that runs completely on digital, so in case there is any need for assistance, maybe you can also provide excellent attention though other cost-effective digital channels.  

Especially if you have already considered the demand or volume of calls and requests.  

The truth is that not every business strictly needs phone customer service, but that means that you have other strong alternatives to resolve any possible issue.  

Also, you must also keep in mind that phone customer service lets you:  

  • Quickly resolve complex issues 
  • Increase customer retention and loyalty.  
  • Reduce the percentage of public negative reviews.  
  • Your online conversion rate can improve by 8% when you include personalized consumer experiences. 

Thank you for reading this blog, if you want to learn more about CX services, click here.  

https://redialbpo.com/wp-content/uploads/2022/12/BLOG-BANNER-CX-NO-PHONE-01.jpg 604 1592 Veronica Mascareno https://redialbpo.com/wp-content/uploads/2023/07/logo-standard-for-websiteUP.png Veronica Mascareno2022-12-26 21:22:252025-04-16 07:46:08Eliminating phone customer service, is it reliable?
inhouse vs nearshore - offshore call center
Elder Gonzalez

In-House vs Nearshore/Offshore: A Strategic Guide for 2025

December 15, 2022/in BPO /by Elder Gonzalez

After nearly a decade in the BPO industry and working with hundreds of companies at Redial BPO, I’ve seen firsthand how the decision between in-house operations and outsourcing can make or break a company’s growth trajectory. I’m Elder Gonzalez, VP of Client Services at Redial BPO, and today I want to share what I’ve learned about this critical business decision.

Understanding Your Options: In-House, Nearshore, and Offshore

Before we dive deep, let’s clarify what we’re actually talking about.

In-house operations mean building and maintaining your own team locally: Recruiting, training, managing, and scaling everything internally within your home country.

Outsourcing is the strategic practice of partnering with external providers to handle specific business operations or projects. This includes two primary models:

  • Nearshore services: Outsourcing to nearby countries with similar time zones and cultural alignment (like a call center in Mexico for US-based companies)
  • Offshore services: Partnering with providers in distant regions, often with significant time zone differences

The In-House Approach: Benefits and Real Costs

I completely understand why many executives prefer keeping operations in-house. There’s something reassuring about having your entire team under one roof, where you can walk over to someone’s desk and address issues immediately.

The Advantages of In-House Teams

When you build internally, you get:

Direct control over hiring and culture building. You handpick every team member based on your exact specifications, ensuring they align perfectly with your company values and vision. This matters tremendously when you’re establishing the foundation of a new department.

Seamless communication and collaboration. Everyone works in the same location, under identical systems and processes. Team meetings happen spontaneously, decisions get made faster, and there’s no confusion about time zones or holidays.

Immediate oversight and course correction. When problems arise, you’re right there to address them. No waiting for scheduled calls or dealing with international communication delays.

The Hidden Costs Nobody Talks About

Here’s where I need to be frank with you. The actual cost of in-house operations extends far beyond salaries.

According to SBA data, the actual cost of an employee ranges from 125% to 140% of their base salary. This includes:

  • Health insurance, retirement contributions, and paid time off
  • Recruitment costs (advertising, interviewing time, background checks)
  • Onboarding and continuous training programs
  • Office space, equipment, and technology infrastructure
  • HR management, payroll processing, and compliance
  • Employee turnover and replacement costs

For a customer service representative earning $40,000 annually, your real investment is closer to $50,000-$56,000 per year. Multiply that across a 50-person team, and you’re looking at $2.5-$2.8 million in annual costs before considering management overhead.

In today’s competitive landscape, especially for small to medium-sized businesses, these numbers can become unsustainable quickly, particularly when you’re trying to scale operations or expand into new markets.

The Outsourcing Alternative: Strategic Growth Through Partnership

Over the past decade, I’ve watched outsourcing evolve from a cost-cutting measure to a sophisticated growth strategy. Companies no longer outsource to save money, they outsource to access expertise, scale faster, and compete more effectively.

Why BPO Services Make Financial Sense

The primary advantage remains cost efficiency, but it’s more nuanced than you might think.

Lower operational costs don’t mean lower quality. Countries like Mexico, Costa Rica, the Philippines, and South Africa offer significantly lower living costs, which translate into competitive labor rates. However, this allows BPO providers like Redial to invest more in:

  • Comprehensive training programs that exceed industry standards
  • Advanced technology platforms and analytics tools
  • Performance bonuses and employee benefits that attract top talent
  • Quality assurance systems that maintain consistency

When you partner with a call center in Tijuana, for example, you’re accessing bilingual talent at 40-60% less cost than equivalent US-based operations, while maintaining the cultural alignment and time zone compatibility that makes nearshore so effective.

Beyond Cost: The Strategic Advantages

What truly excites me about modern call center services is how they’ve become strategic enablers rather than just cost centers.

Instant scalability without capital investment. Need to add 20 agents for a product launch? Done in weeks, not months. Seasonal spike in demand? We scale up and down seamlessly. You pay for capacity when you need it, not year-round overhead.

Access to specialized expertise and technology. At Redial BPO, we invest millions in workforce management systems, quality monitoring platforms, omnichannel solutions, and AI-powered analytics. These are tools most companies can’t justify purchasing for a single department, but we deploy them across our entire operation.

Risk mitigation and business continuity. We handle recruitment, HR compliance, labor law adherence, facility management, and disaster recovery. All the operational headaches that keep executives up at night? We own them.

Focus on your core business. This might be the most undervalued benefit. When you’re not managing a 100-person call center, your leadership team can focus entirely on product development, sales, and strategic growth.

Nearshore vs Offshore: Choosing Your Outsourcing Model

Not all outsourcing is created equal, and the decision between nearshore and offshore depends entirely on your specific needs.

When Nearshore Makes Perfect Sense

I typically recommend nearshore solutions for companies that need:

Real-time collaboration across teams. When your outsourced team needs to work closely with internal departments, time zone alignment becomes critical. A call center in Mexico operates in the same hours as your US headquarters, making coordination seamless.

Cultural and linguistic compatibility. For customer-facing operations serving North American markets, the cultural nuance and accent-neutral communication provided by nearshore locations creates superior customer experiences.

Quick oversight and visits. When you need to visit your outsourced facility regularly, Mexico is a 2-3-hour flight from most US cities, not a 20-hour flight to Asia.

When Offshore Delivers Maximum Value

Offshore solutions shine when you need:

24/7 follow-the-sun coverage. By combining locations across different hemispheres, you can provide truly uninterrupted service without requiring any team to work overnight shifts.

Specialized skill sets in specific markets. Certain regions have developed deep expertise in particular industries or technical areas. The Philippines, for example, has become renowned for healthcare customer support, while South Africa excels in financial services.

Maximum cost optimization. When price sensitivity is your primary concern and the nature of work doesn’t require real-time collaboration, offshore can deliver the most significant savings.

At Redial BPO, we operate across Mexico, Costa Rica, South Africa, and the Philippines, which allows us to design hybrid solutions that leverage the best of both models for each client’s unique situation.

Making the Right Decision for Your Business

After helping hundreds of companies through this decision, I’ve developed a framework that might help you.

Stick with In-House If:

  • You’re in a highly regulated industry with complex compliance requirements unique to your business
  • Your operations require proprietary knowledge that absolutely cannot be shared externally
  • You have unlimited capital, and the primary goal is maximum control, regardless of cost
  • Your volume is too small to justify the setup process (typically under 5-10 agents)

Consider Nearshore Services If:

  • You need to scale customer service, sales, or technical support operations quickly
  • Cost reduction is important, but cultural alignment and time zone compatibility matter equally
  • You serve primarily North American markets and need accent-neutral communication
  • You want the flexibility to visit operations regularly without international travel complexity

Explore Offshore Services If:

  • You need global coverage across multiple time zones
  • Maximum cost optimization is your primary objective
  • The work is process-driven and doesn’t require constant real-time collaboration
  • You’re targeting international markets where local language and cultural expertise provide competitive advantages

What to Look for in a BPO Partner

If you decide outsourcing is right for you, choosing the right partner is absolutely critical. I’ve seen companies have terrible experiences because they selected based solely on price, ignoring everything else that matters.

Here’s what I recommend evaluating:

Proven track record in your industry. A generic call center experience isn’t enough. Look for partners who understand your specific vertical, whether that’s e-commerce, healthcare, SaaS, financial services, or something else entirely.

Transparent operations and reporting. You should have real-time access to performance metrics, quality scores, and customer feedback. Mystery around operations is a massive red flag.

Investment in technology and training. Ask about their workforce management systems, quality assurance programs, and ongoing training initiatives. Partners who cut corners here will cut corners everywhere.

Scalability and flexibility. Your business will change. Can your BPO partner scale up during peak seasons and adjust during slower periods without long-term commitments that lock you into fixed costs?

Cultural alignment and values. This goes beyond language. Do they understand your brand? Do they treat customers the way you would? The best outsourcing relationships feel like true partnerships, not vendor transactions.

The Future of Outsourcing: A Hybrid Approach

Here’s something I tell every prospective client: this isn’t an all-or-nothing decision.

Many of our most successful partnerships involve hybrid models where companies maintain strategic in-house teams while outsourcing specific functions. For example:

  • Keep your product specialists and complex escalations in-house
  • Outsource tier-1 customer support, order processing, and appointment setting
  • Maintain internal training and quality teams while we handle delivery

This approach gives you control over critical touchpoints while gaining the scalability and cost benefits of outsourcing for high-volume, process-driven operations.

Final Thoughts: It’s About Strategic Growth, Not Just Cost Cutting

After years in this industry, I’ve learned that the companies that succeed with outsourcing are those that view it as a strategic growth enabler, not just a way to reduce headcount.

Yes, cost savings matter, and they can be substantial. But the real value comes from redirecting those savings and freed-up leadership bandwidth toward innovation, product development, and market expansion.

When you partner with the right BPO provider, you gain more than cost efficiency. You gain scalable infrastructure that grows with you, access to expertise and technology you couldn’t build on your own, and the freedom to focus on what makes your business unique.

At Redial BPO, we’ve built our entire approach around this philosophy. We don’t just answer phones, we become an extension of your team, invested in your success because our growth is tied directly to yours.

If you’re wrestling with this decision, I’d love to talk through your specific situation. Sometimes the answer is obvious, but often it requires understanding the nuances of your business, growth plans, and current challenges.

Ready to explore what outsourcing could mean for your business? Let’s have a conversation—no pressure, just honest insights from someone who’s helped hundreds of companies navigate this exact decision.

Redial BPO, your strategic BPO Call Center Partner

FAQ: In-House vs Nearshore/Offshore

1. What’s the main difference between nearshore and offshore outsourcing?

Nearshore outsourcing involves partnering with service providers in nearby countries with similar time zones and cultural alignment (such as Mexico or Costa Rica for US companies). In contrast, offshore outsourcing typically involves working with providers in distant regions like Asia or Africa. Nearshore offers easier collaboration and cultural compatibility, while offshore often provides maximum cost savings and 24/7 coverage through time zone differences.

2. How much can I really save by outsourcing my call center operations?

Most companies see cost reductions of 40-60% compared to in-house operations when outsourcing to nearshore locations like Mexico, and up to 70% with offshore solutions. However, savings extend beyond labor—you also eliminate recruitment costs, training expenses, infrastructure investment, and HR overhead. For a 50-agent operation, this typically translates to $800,000-$1.5 million in annual savings.

3. Will outsourcing affect the quality of my customer service?

Not if you choose the right partner. Modern BPO providers invest heavily in training, technology, and quality assurance programs that often exceed what individual companies can build internally. The key is selecting a partner with proven experience in your industry, transparent operations, and a genuine commitment to representing your brand correctly. At Redial BPO, our quality scores consistently match or exceed clients’ internal benchmarks.

4. How quickly can I scale my operations with a BPO partner?

One of the most significant advantages of outsourcing is scalability and speed. Most BPO providers can recruit, train, and deploy new teams within 3-6 weeks, compared to 3-6 months for building in-house. This makes it ideal for product launches, seasonal demand, or rapid business growth. You can also scale down just as quickly without the costs and complications of layoffs.

5. What should I keep in-house versus outsource?

Generally, keep strategic functions, core intellectual property, and complex escalations in-house, while outsourcing high-volume, process-driven operations like tier-1 support, order processing, appointment setting, and data entry. Many successful companies use a hybrid model—maintaining small internal teams for oversight and specialized needs while outsourcing the bulk of routine customer interactions for scalability and cost efficiency.

Elder Gonzalez profile picture
Elder Gonzalez

I’m the VP of Client Services at Redial BPO. I’m passionate about CX, building strong client relationships, and blending tech with human talent to deliver top-tier service across industries.

www.linkedin.com/in/eldergonzalez/
https://redialbpo.com/wp-content/uploads/2022/12/Blog-InVSNearoff-1600x1200px_111725.webp 1200 1600 Elder Gonzalez https://redialbpo.com/wp-content/uploads/2023/07/logo-standard-for-websiteUP.png Elder Gonzalez2022-12-15 21:04:172025-11-17 14:41:38In-House vs Nearshore/Offshore: A Strategic Guide for 2025
banner what are the biggest challenges for fintechs
Veronica Mascareno

What are the biggest challenges for the Fintech Industry?

December 9, 2022/in BPO /by Veronica Mascareno

Considered one of the most innovative & demanded industries internationally, the fintech industry has offered modern financial solutions through technology and digital tools for the last decade.  

Understood as a combination of the terms “financial” and “technology,” refers to businesses that use technology to enhance or automate financial services and processes. 

With a value of USD 112.5 Billion in the year 2021, is expected to grow around USD 332.5 Billion by the year 2028, following a Compound Annual Growth Rate (CAGR) of 19.8% over the forecast period, according to data presented by Vantage Market Research. 

Finding venture capital & the right investors.  

Although this is certainly a process more related to the startup phase of a fintech, due to its natural vision to grow and go worldwide, fintech’s usually rely heavily on considerable capital and investors.  

But this could become a challenge if the business doesn’t have a clear list of objectives or goal alignment between the investors.  

That is why it is so important to have a clear purpose and determine the list of factors venture investors are going to consider for the project.  

Whether you are in the development phase or even full-on operations, epam anywhere shares the following questions you must follow:  

  • What are the problems solved by the product? 
  •  Where are the potential risks to the business? 
  •  How big is the market opportunity?  
  • What makes the founders think the product will be successful?  
  • How will the investment capital be used to achieve the product’s goals 
Photo by RODNAE Productions

Competition in the fintech industry.  

Yeah, there are a lot of fintech’s offering great financial services, and a lot of them are already huge, but hey, they are not the same.  

Feeling confident about your product or service will be of great significance to know your value proposal once you determine to go B2B or B2C.  

Once you have that confidence and full knowledge of what your product offers, you will detect the business opportunities and the problems it could fix.  

Besides, there are a lot of areas fintech can attend from insurance, digital wallets, investments and more. The opportunities? A lot.  

Industry regulation.  

A very important subject that is constantly discussed, especially lately among experts and public figures.  

Finance, being one of the most regulated sectors, naturally, because of the very sensitive data and transactions it holds, raises a lot of standards and processes to secure safety and good practices.  

But in the fintech industry, many questions have been made about its safety and even legality, criticizing some practices as not very different from casinos.   

Although we could make another article explaining more in depth the whole processes involving regulation, for the moment, we are just going to point out fintech’s need to stay in touch, more than ever, about all the necessary policies and relevant information to share with the user.  

This could be in a specific section in the webpage or app, talking about general concerns and even financial education, in the format you prefer. Whether video, blog or even a certificate!  

Users also consult this type of information in different omnichannel media, like phone service, live chat or email.

Something achievable by specialized nearshore services providers.  

Data security.  

As mentioned, users appreciate some privacy in their finances.   

Securing that their money or transactions are safely secure from bad practices is imperative.  

Why? Cybersecurity company appsealing shares that the most preferred methods like one-time passwords, fingerprint, codes, although effective, are not invulnerable to cyberattacks.  

Recommendations to attend this area go from establishing an internal IT department, capable of processing and comply with the required cybersecurity certificates and constant supervision for compliance.  

Photo by Pixabay

User experience. 

For many years, we were subjected to not so cool customer attention from traditional financial institutions. Well, fintech’s could be credited with enhancing CX through real care and attention.  

Therefore, consumers have higher standards on how to receive attention and resolve a problem, and with that comes more demand within the different attention channels available for clients.  

The business may be going well, but you are receiving a lot of customer inquiries. Well, that is the moment to determine not only how you can obtain new clients, but also retain and ensure loyalty.   

But with all the rising costs and economic uncertainty, having alternatives to take care of your CX operations can be possible through a nearshore call center, lowering costs and securing efficient market reach and attention. 

Conclusion.  

We are in an exciting time where technology has brought us amazing tools and possibilities to improve or even satisfy our financial needs.   

FinTech’s will continue growing at a fantastic rate, which will also bring benefits for both the consumer and the company, but these challenges must be considered to thrive and adapt.   

Thank you for reading our blog; if you want to learn more, click here.   

Ready to delegate your operations and talk with the experts? Delighted to meet you.   

https://redialbpo.com/wp-content/uploads/2022/12/BLOG-BANNER-Fintech-Challenges_BLOG-BANNER.jpg 300 800 Veronica Mascareno https://redialbpo.com/wp-content/uploads/2023/07/logo-standard-for-websiteUP.png Veronica Mascareno2022-12-09 21:11:182025-04-16 08:06:48What are the biggest challenges for the Fintech Industry?
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Veronica Mascareno

Best Ways To Thank Your Business Team 

December 2, 2022/in Redial Culture /by Veronica Mascareno

The end of the year is approaching, and it is the perfect time to appreciate your team’s effort.  

Showing appreciation for your team is essential to fostering an enjoyable and productive workplace.  

Whether you’re looking to thank your team for their hard work or to show that you recognize their efforts, there are many ways to thank your company team.  

Finding the right way to thank them will depend on the size of your team and the type of work they do, but with a little creativity, you can create a culture of appreciation and recognition that will help your team develop a strong bond and stay motivated. 

Read on to find the best ways to thank your company team! 

Why show appreciation to your team? 

When everyone feels valued, it creates a more positive and motivating work environment, which can have a positive impact on productivity and employee retention.  

A study by the Journal of Business and Psychology found that gratitude is linked to higher levels of job satisfaction and lower levels of turnover and absenteeism, so when you show appreciation for your team, you are encouraging a culture of gratitude that can help improve your entire business.  

One of the best reasons to show appreciation to your team is that most of the time, it costs nothing! 

When money is tight, it can be tempting to focus on the financial benefits of gratitude, but it’s also important to remember that it can have a powerful, positive impact on your team’s morale. 

Employee recognition programs 

If you want to thank your team for their hard work, one of the best things you can do is create an employee recognition program that recognizes employees for their achievements.  

You can create a program that recognizes employees for different reasons or categories like hard work, exceptional performance, and longevity with your company.  

The best way to create an effective recognition program is to start by identifying the goals behind it.  

Are you trying to boost employee morale? Is improving retention a priority? Are you simply trying to show your gratitude for the hard work your team has put in? 

Once you have identified your goals, you can create a program that is tailored towards addressing those subjects, boosting employee motivation.  

 
Team outings 

One of the best ways to thank your team for their hard work is to treat them to an outing.  

Whether it’s a trip to a nearby restaurant or a more elaborate getaway, team outings are a great way to show appreciation.  

When choosing an outing to thank your team, it’s important to keep in mind the size of your team and the type of work they do.  

The best way to select an outing for your team is to find something that will make your team members feel valued, but also something that fits within your budget. 

You can select the best team either by their metrics or a specific challenge.  

Also, you can pair your outing with a fundraising event, you can create a win-win situation for your team and the community at the same time! 

Thank you cards 

While thank you cards are a more traditional way of showing appreciation, they are just as important as other ways to thank your team.  

When writing thank you cards to your team members, it’s important to remember that the best thank you cards show real gratitude and are tailored to each person. 

For example, if one of your team members works in sales, you might want to write a thank you card thanking them for their incredible lead generation or appointments made.  

If you have a large team, you may want to consider writing a general, team-wide thank you card.  

With a team-wide card, you want to ensure that the card is personalized and tailored to the needs of your team members, while still staying general enough to be appreciated by all.  

Flexible working hours 

If you want to thank your team members for their hard work and dedication, one simple and effective option is to offer flexible working hours.  

Therefore, you can make it easier for parents to return to work and for employees to care for sick family members. 

Having a flexible work schedule can help improve employee satisfaction and make it easier for your team members to achieve work-life balance. 

Conclusion 

Showing appreciation and gratitude can be one of the most rewarding parts of being a manager or business owner. 

At the end of the day, they are the ones who keep the business going.  

 You can make your team feel valued and appreciated by celebrating small successes and being thoughtful.  

The best ways to thank your team are those that are thoughtful, personalized, and appropriate to your team members. 

Whether you choose to celebrate with a team outing, host a team meal, or write personalized thank you cards, the most important thing is that you show your team members that you value their efforts and appreciate their hard work. 

Thank you so much for reading our blog, if you want to learn more about BPO and work culture, you can read more articles here.  

Want to talk? We would love to meet you!  

https://redialbpo.com/wp-content/uploads/2022/12/BLOG-BANNER-Thank-Team_BLOG-BANNER.jpg 300 800 Veronica Mascareno https://redialbpo.com/wp-content/uploads/2023/07/logo-standard-for-websiteUP.png Veronica Mascareno2022-12-02 23:34:262025-04-16 08:08:30Best Ways To Thank Your Business Team 

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