Is it important to deliver great CX for the gaming industry?
For the past few decades, the gaming market has been growing at an exponential rate. Already with a worth of US$197.00bn in 2022.
This trend is expected to continue, and analysts predict that it will become an industry worth $ US$285.00bn by 2027.
The popularity of constant & endless games can partly be attributed to their immersive and engaging user experience.
As such, a lot of effort goes into creating a seamless user experience for gamers – not only when they first use your product but also throughout their entire journey as customers.
The importance of customer experience in the gaming industry
Customer experience is more important than ever in the gaming industry.
Gaming companies are under pressure to deliver great customer experience, and it’s a competitive advantage. With so many gaming companies competing for players and their time, you need to give them compelling reasons to choose you over your competitors.
Especially considering that new releases can cost up to $120 US dlls, gamers demand a seamless experience, not only on the game itself, but customer service & tech support.
Whether we are installing the game or playing it, we can encounter a diverse number of factors that can affect the user experience and immediately require a special follow up.
These products are made to offer some sort of escape & entertainment, and at the same time, an added value, so when customers experience a glitch or a failed purchase, it’s more than fair to expect an excellent CX to ensure loyalty and retention.
If you want your customers to stick around, then delivering an exceptional customer experience is key.
The gaming market is bigger than ever
- Gaming is bigger than ever.
- The gaming market is growing at a fast pace.
- The reason for this growth? Innovation & demand.
Customer experience – a growing trend
Customer experience is a growing trend in the gaming industry. In fact, it’s becoming so popular that it’s almost impossible to find any players who don’t care about the way they’re treated by developers and publishers.
You see, CX is important because it helps build brand loyalty. When people feel like they’re being looked after properly, they tend to keep playing your games instead of switching to another developer or publisher with better service—and that means more sales for you!
But why do videogames keep growing each year? What is the secret?
Well, to answer that, the consulting firm Bain & Company shared important points to consider on this modern phenomenon:
- Growth in consumer demand through streaming content, events and attractive properties
- Technology advancement
- Monetization models taking off
On top of that, great customer experience can actually be measured and improved upon; which means once you’ve set up your system for delivering an awesome CX strategy across all parts of your business (like contact centers), there are plenty of ways to keep track of its success.
Are you doubting how to set up your CX strategy or maybe enhance it? That is how the business outsourcing industry helps, especially nowadays, though nearshore solutions to secure a language bridge between great service and your customers.
Listen to your players; they are your most valuable source of information.
You want all the special data that is going to give you the key to keep offering great experiences? Ask and listen to the people who consume them.
Your players are going to tell you what they like and don’t like about your game, what they want from it, and what they want from your company.
Listen carefully and take their suggestions seriously because these will be invaluable to creating a better gaming experience for everyone.
And be prepared to expect everything and anything.
The gaming industry is a growing market, and customer experience is a crucial part of that growth.
By listening to your players, you can make sure you’re delivering the best possible experience for everyone involved.
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Content Creator Specialist at Redial BPO.
Loves to research and talk about politics, economics & culture. In his free time, binge watches movies & TV shows.