Customer Service is one of the key pillars of any type of business around the globe and it has an incredible impact on how a product gets handled as well as the image of the company, a Customer Service Representative is the first contact of any potential or recurring customer of any service or product.

But you may be wondering, is it true that Customer Service can truly make or break a company, and does it impact what I do?.

Bad Customer Experience Impacts More Than Sales

There are many stories out in the world about how Customer Service has made an impact in the memory of customers from excellent, to good up to complete dread. Customer Service is not only about picking up a phone and answering questions, it does not mean someone should be there to sell, it means that a complete culture and idea is expelled into the world to your customer and show them what your company is all about.

Your product may be the greatest invention of the twenty-first century, it could be what everyone needs during the time of Covid-19, but without a good team to support it, this product may as well remain in the back storage rooms and warehouses, never seeing the daylight just because someone did not know how to treat your customers.

This is another important factor when looking at expanding your business and looking at a Call Center or Customer Service Representative team as a business cost, this can be detrimental for your business and in turn have a lasting impact on revenue, image, and potential future Ventures.

The Impact of Bad Customer Experience on Your Business

To better understand how Customer Service can have a positive impact on your business we have produced a small list of key factors that help in keeping customer loyalty and ensuring that expectations are met and exceeded all the time:

Being honest, knowledgeable, and professional are three additional pillars that make the house of this great foundation when a Customer Service Representative can provide answers for all the questions, is honest about your product, and ensures that every interaction is made with the utmost quality there will be a returning satisfied customer every time.

Human Presence to Active Interaction

• Automation of Customer Service tasks has been on the rise through the years, providing clients with automated response systems such as voice prompts or chatbots, while this does help remove the burden and stress on your Customer Service Frontline it is the human interaction that humans want in the end.
• Customer Service can help you reduce the number of conflicts and issues that would arise otherwise, humans can commit errors and we understand that (to err is human)  which can be easily resolved through the four aforementioned pillars of Customer Service.
• It is also a fact that great Customer Service can increase the revenue of your company by up to 25%^[1], this through great interactions, resolving conflicts, and improving the lines of communication with customers.

With those ideas in mind we have to return to the main question, does Customer Service truly make or break a company? The answer is: absolutely.

Customer Service is the main buffer, the zone where your clients can come to find answers to all their questions and doubts, the area that exudes a shining example of your company culture and ideals, it is here that relationships can be made or broken all from how your customers feel they are being treated.

With this in mind, we can state that Customer Service is one of the primary components that every company should be looking at when deciding how to best expand their business, ensuring that their current customers are kept satisfied and coming back for more. Ready to make the jump into excellent Customer Service with a great partner in Mexico?

^[1] https://ebq.com/sales-and-customer-service/